These merchants can directly issue Fu cards in their own private domain mini-programs and life accounts, leverage the popularity of Wufu IP to settle users, and then conduct long-term operations through Alipay mini-programs, life accounts, and other positions. Five blessings for seven years, ushering in a new turning point in 2022. But in fact, as early as the past year or so, Alipay has released the signal of "opening to merchants and letting private domain operations play the leading role". The full opening of the centralized IP Wufu is also a continuation of this signal - making the merchant's private domain a "winner."
My colleague Wang Min, who hasn’t collected five blessings before the Chinese New Year for several years, has collected five blessing cards early this year. Unlike the situation a few years ago, the blessing cards that Wang Min received this year are basically from the special leads applet of opening a milk tea shop. , the window page pops up. What's even more attractive is that in addition to clicking on the milk tea shop applet page to receive Fuka, Wang Min also received several coupons of "30 minus 6" attached to Fuka, "I have already used this coupon. , I bought two cups of milk tea for the ordinary product.
This year, Alipay Wufu has undergone tremendous changes from the distribution subject to the distribution scenarios. According to Alipay’s official announcement of the five-fortune gameplay, the scene of issuing Fuka this year has expanded from the platform venue to the merchant’s private domain for the first time. Merchant’s Mini Programs and Life Accounts can all issue Fu cards. Small and micro businesses, even if they do not have mini-programs, can use the red envelope code tool to issue Fu cards to users more comprehensive understanding of commodity information, thereby reducing the user's decision-making cost and improving.