The value Proposition is shaped by the visible and invisible benefits to the consumer. The Proposition is a bundle of products and services that represent value for Morocco Phone Number List customers. In the Value Proposition Design (Oster alder et al, 2014), the Proposition is formed by a list of "Products and Services", the "Gain Morocco Phone Number List Creators" (description of how the offer creates advantage for customers), and "Pain Relievers" (description of how the offer alleviates specific customer pains).
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The channels are the traditional channels such as print (newspapers and magazines) and television, augmented by digital devices (desktop, laptop, tablet and Morocco Phone Number List especially the smartphone with internet access). The tools are the Morocco Phone Number List traditional instruments such as advertising, sales promotions (brand activation), direct mail and retail promotion, augmented by typical Internet tools such as the website, the app, email-marketing, bannering and mobile marketing.