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shermin sathi
Apr 13, 2022
In Elder Care Forum
The end of 2019 according to statista. And, according to the same report, 320 billion emails will be sent per day by the end of 2021 (the current number stands at 2.69 billion). That's a lot of emails. 320 billion emails will be sent per day by the end of 2021 (the current number is 2.69 billion). Image source: statista bringing it closer to home, radicati research shows that the average office worker receives 122 emails a day. For marketers, that means the competition is fierce. To simplify inboxes, google had a brilliant idea: divide the gmail inbox into 3 tabs. Gmail, using powerful algorithms, compartmentalizes emails into primary, social, and promotional tabs. As a marketer, your promotion email will often end up in the promotion tab. When google introduced this system, many marketers worried that their emails company mailing list would not be seen. However, the opposite is actually true. Return path studied 3 million gmail users and found that they actually use the promotions tabs. Additionally, this new tab has improved promotional email deliverability and open rates while decreasing spam complaints. To give you an edge in grabbing the attention of your subscribers, Gmail has introduced annotations in the promotions tab. Email annotation: what it is and why use it annotations are a way to highlight your promotional emails in the promotions tab. According to google, annotating your promotional email allows you to add key information such as images, your logo, promo codes, offer expiration dates and more. Annotating your promotional email allows you to add key information such as images, your logo, promo codes, offer expiration dates and more. Image source: google by doing this, you can bring your promotional email to life. Email annotations are a way to help you engage your subscribers, leading
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shermin sathi

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